Anthony Chow


Since 2020, Anthony Chow has served as Chief Executive Officer and board member of Newegg Commerce, Inc. As CEO, Mr. Chow instills a culture of innovation throughout the organization while continuously refining the online shopping experience for the millions of customers who shop on Newegg.

An ecommerce pioneer focused on cross-border business operations, Mr. Chow has held executive positions at several global e-commerce corporations. He served as Vice President of Newegg’s North American business from 2006 until 2008. From 2008, he served as President of Newegg’s China operation and OZZO Logistics, China, a subsidiary of Newegg. In 2011, he became CEO of OTTO Group China where he served until 2015, and then was Vice President of Haier Group Corporation from 2015 until 2019.

In his tenure leading Newegg, Mr. Chow has made sweeping changes to the company’s value proposition and operational ethos. This began with a complete redesign of Newegg’s global platform by unifying the company’s vendor-direct and marketplace sales models. Additionally, he implemented a streamlined, domain-driven organizational structure optimized for modern scalable ecommerce operations. The resultant financial turnaround culminated with Newegg listing on the Nasdaq stock exchange (NEGG) in May 2021.

Active in several global trade advisory groups, Mr. Chow is on the Board of Advisors for the UCLA Anderson Forecast; Chairman of the Special Committee of Shanghai Cross-Border E-Commerce Industry Association, and Vice Chairman of China Cross Border E-Commerce Forum.

Mr. Chow has earned extensive industry accolades in recent years: an induction into the Digital Ecosystem Hall of Fame (Aug. 2020 & May 2022); LA Times CFO&CEO Leadership Award (Aug. 2021); First China Cross-Border E-Commerce Outstanding Leader Golden Eagle Award (Nov. 2020); Outstanding Contributor to Credit China (Dec. 2020); Leading Cross-Border E-Commerce Enterprise Award (Jan. 2021); Cross-Border E-Commerce Person of the Year Award (Mar. 2021); and was featured on the cover of the Nov. 2021 issue of Foreign Trade Magazine.